YouTube wanted us to harness the power of their global network to pressure world leaders to into taking action at Cop21 - the UN Climate Change Conference. We created #OursToLose which changed the conversation and made climate change personal to people all over the world.
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Featured on the world's most visited website
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Awards:
Drum Marketing, Cause Related, Nomination
Brand Republic, Media Entertainment and Comms, Shortlist
BIMA, Social, Nomination
BIMA, Public Life, Nomination
BIMA, Media & Entertainment, Nomination
GIFs
Press
Creative Director: Graham Jenks
ACD: David Feldman