About

Read Creativity Squared: Looking at Everything Sideways with David Feldman

Hello. I'm David.

Executive Creative Director of Social & Content at VCCP.

Founder of the newly formed Creator Team.

Formally ECD at Social Chain.

I've worked at Facebook twice for Creative X.

I've been a Creative Director for Netflix.

I've freelanced at LadBible.

I've created award-winning campaigns for YouTube.

I've made the UK's first ever Amazon TikTok Original Series for Prime Video.

I've hit the front page of Reddit four times in 24-hours.

I've graduated from the School of Snapchat.

//>"'I've learnt to code in a day"().

I've spoken at industry events, recently at Future London Academy, talking about cultivating communities.

I've got 18 years experience at some of the biggest ATL, integrated, planning, digital and social agencies in the UK.

I've won pitches for accounts like Dr. Martens, YouTube, KFC, Jameson and MINI.

I've line managed and creatively directed multiple teams at Iris and We Are Social.

And entire departments at Social Chain.

I've been a Copywriter at Naked, DLKW, Glue & R/GA.

I've co-founded a creative placement scheme that tackled nepotism and diversity issues in London agencies.

I'm from a family that only gave birth to boys for 70 years, making life very, veRY, VERY. competitive.

I've created superheroes with my 8 year old girl and her 6 year old brother.

I manage her grassroots football team - the London Lions ('2022 Wealdstone Plate Champions' & 2024 Gold Cup Champions 🏆) and won Manager of the Year for the Girls' Section in only my first full season.

Skillshare got me through lockdown 1.

Training for 2 London Marathons got me through both.

And the strength of my wife, who defeated stage 4 cancer in October 2018.

I enjoy a hustle.

A QPR win (which happens every now and then.)

I like to think hard.

But then again; like to think my gut knows a thing or two.

Called "the wonderful David Feldman" by Chris & Jonny at VCCP in an all agency email which also said "I think you'll all agree, since joining two years ago, his contribution to the social output of VCCP has been seismic". Flippin' heck - that's some compliment.

As Graham Jenks, once told Campaign: "David’s calibre is outstanding. He understands that work with deep human insight, beyond specific channels, is the place to start."

There was also this neat thing Bethany Kwaterski said, who I line managed at We Are Social: "If every creative department had a David Feldman, the advertising world would be a much more original place. He is a true individual, with a razor-sharp mind (and the wit to match). To me, he was an inspiring Creative Director, who taught me that no brief is a bad brief. To whoever comes next, I hope they enjoy his super simple, conceptually solid, slightly bonkers way of thinking, as much as I did. Oh! And he does it all without an ego."