Ballantine's spent 2 years lobbying Unicode (the emoji guardians) for a #WhiskyEmoji 🥃.
We created a global mechanic that would allow fans to test it out before launch.
Pickup
Twitter give it a big 👍 by naming it in their top ten creative wins for August.
Stratégies called it one of the top international Twitter campaigns of July, August and September. Click here.
