David Feldman is one of London's most well-rounded Creative Directors.

Virgin Media: Ping Things

CREATIVE DIRECTOR

Demonstrating VM's superior reliability to a gaming audience. Only on TikTok and Reels.

The higher the ping, the more the game lags. The lower the ping, the better the gaming experience.

Every episode Specs takes on a different IRL challenge, which gets more silly as we turn up the ping.

We used gaming language to prove we get it.

Each episodes had over +2.5M views and received a lot of love in the comments.

Links:

Episode 1 on TikTok

Episode 2 on TikTok

Episode 3 on TikTok

VCCP:

CD: David Feldman; Creator Team: Sasha Novitskiy, Becky Harrison, Hannah Mahony; Producer: Tunde Adeniyi

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