To show other car drivers what they were missing out on, we celebrated the not normal relationship MINI owners have with their car. Not many car brands would have the balls to replace their slick car photography for ones made from sand, moss and biscuits. But that's what makes MINI not normal.
Awards:
IAB CREATIVE SHOWCASE: BEST DIGITALLY INSPIRED CAMPAIGN
CAMPAIGN BIG AWARD: FINALIST
CLEAR CHANNEL: BEST USE OF OUTDOOR
MOST CONTAGIOUS 2013
Creative Lead: David Feldman
DCDs: Dave Newbold, Jim Eyre
ECD: Shaun McIlrath