To gather support for Andy Murray during Wimbledon, we created a live Twitter game within the game. Fans were asked to tweet a target on the court. Every time Murray hit a winner on that target, they won. The more winners Murray hit, the more fans won.
By the end of Wimbledon, adidas were the most talked about brand in the world.
By the end of Wimbledon, adidas were the most talked about brand in the world.
Vine had just come out so we Vined every time Murray was on court
Awards
TWITTER: WINNER - @ADIDASUK MOST TALKED ABOUT BRAND DURING WIMBLEDON
SHORTLISTED FOR 2 CANNES LIONS
LOVIES: GOLD - SOCIAL EXPERIENTIAL & INNOVATION
LOVIES: SILVER - ONLINE ADVERTISING
UK SPONSORSHIP AWARDS: GOLD - DIGITAL ACTIVATION IN A CAMPAIGN
BT SPORTS INDUSTRY AWARD: WINNER - BEST SPONSORSHIP OF A TEAM OR INDIVIDUAL
MASHIES: FINALIST - BEST USE OF TWITTER (TOP 3 CAMPAIGN IN THE WORLD)
ONE SHOW: MERIT - BEST USE OF A SOCIAL NETWORK
PR WEEK: MOST INNOVATIVE USE OF SOCIAL MEDIA
MAA BEST AWARD: SILVER - BEST SOCIAL
Press
Animation: Golden Wolf