Brits are more interested in losers than they are with winners.
So when first direct won the highest, most undisputed accolade in the
banking kingdom, straight boasting wasn't an option.

`The social film

The TV advert

The Instagram Story

The social competition. We asked viewers to spot how many No.1's they could find in the ad.   

The 10 second cutdown

The tactical ad

The retargeted Facebook ad 1

The retargeted Facebook ad 2

The print ad

A fully integrated, through-the-line campaign

Creative Director: David Feldman
Editorial Director: Rory McClenaghan
Director: Jonny Hopkins
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