Brits are more interested in losers than they are with winners.
So when first direct bank won the highest, most undisputed accolade in the
banking universe, humble bragging was our only option.

`The social film

The 10

The 30

The print ad

The social competition. We asked viewers to spot how many No.1's they could find in the ad.   

A fully integrated, through-the-line campaign

The Instagram Story

Creative Director: David Feldman
Editorial Director: Rory McClenaghan
Director: Jonny Hopkins
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