Brits are more interested in losers than they are with winners.
So when first direct bank won the highest, most undisputed accolade in the
banking universe, humble bragging was our only option.
So when first direct bank won the highest, most undisputed accolade in the
banking universe, humble bragging was our only option.
The 10
The print ad
A fully integrated, through-the-line campaign
Creative Director: David Feldman
Editorial Director: Rory McClenaghan
Director: Jonny Hopkins
Talent: Jacob Edwards