Toughness comes from an ability to bounce back from rejection, like the boots. We found rejected artists and shot them on film, with a rejected in-camera technique, called red-scale.
Nakhane, rejected by the South African film industry for being gay
Blaine Harrison, rejected by venues
Sarah Lu, rejected by society
Sistren, rejected for speaking out
Edited as high energy, high attitude thumb-stoppers for social
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Tough As You: an attitude that provokes action
NYC
From OOH to retail spaces all over the globe
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Directed by Alex De Mora, DOP: Oliver Ford
Creatives: Ellie Lynch, Beth Kwaterski, Paul Rider, Sarah Butler