Toughness comes from an ability to bounce back from rejection, like the boots.
Rejected artists shot on film with a rejected in-camera technique, called red-scale
Edited as high energy, high attitude thumb-stoppers for social
Featured on 9by16 - a collection of the best branded Stories from across the web
Nakhane, rejected by the South African film industry for being gay
Blaine Harrison, rejected by venues
Sarah Lu, rejected by society
Sistren, rejected for speaking out
For fans wanting to go deeper, articles online allowed you to discover more about the people and the brand’s heritage.
Tough As You: an attitude that provokes action
NYC
From OOH to retail spaces all over the globe
Pickup:
Directed by Alex De Mora, DOP: Oliver Ford
Creatives: Ellie Lynch, Beth Kwaterski, Paul Rider, Sarah Butler