Toughness comes from an ability to bounce back from rejection, like the boots.
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/bcbfca4e-77bf-412f-80cc-7729a5b9ec3b_rw_1920.png?h=56124445557516193d23fd9dd9a0d0b0)
Rejected artists shot on film with a rejected in-camera technique, called red-scale
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/10e53f7e-4921-446c-9546-ccb5ab0474cf_rw_1200.gif?h=c5f29de52058094bdfb4f85572431adc)
Edited as high energy, high attitude thumb-stoppers for social
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/48099b96-0328-47e4-a9c6-f6832fe8e50f_rw_600.gif?h=21ea69fd48a10e3af13df1b827d9804d)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/44064434-a57e-48e2-ab72-a883d42cfd36_rw_600.gif?h=1eea2ee30ceb1aaff9b14279600f9607)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/23c30358-0251-46cd-9245-9e8c6672f180_rw_600.gif?h=0ef624d1e96bd1868d829e486f63c216)
Featured on 9by16 - a collection of the best branded Stories from across the web
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/cd307fde-625c-4499-a95a-5ae4d3a3ab48_rw_1920.jpg?h=779b660937910e43ced1ac83771fa7a7)
Nakhane, rejected by the South African film industry for being gay
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/759ec75d-05f6-49c5-8958-3b8964452578_rw_1920.jpg?h=241e87264cc5dbacfe20f57c3f9f4f6e)
Blaine Harrison, rejected by venues
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/ec24a578-31ec-4482-8ed1-2839876a69e7_rw_1920.jpg?h=317acd79b4061861846d8060268b1dc3)
Sarah Lu, rejected by society
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/b44370c2-afc0-4a47-a2b7-08e8f2f96559_rw_1920.jpg?h=509b0ae35edec2357b9ca03c2a651446)
Sistren, rejected for speaking out
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/736eb959-4cba-4545-a71f-70c2334ef0a3_rw_1200.jpeg?h=405feafef5fa50a2c7acf281eaf5e084)
For fans wanting to go deeper, articles online allowed you to discover more about the people and the brand’s heritage.
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/3eafbfc8-27cd-46ea-8b80-53cd69ce6a8d_rw_1200.jpeg?h=45af4195d30d1946ad1ee3dea482deb9)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/aba690bf-bb66-4704-8b4c-c919c91ae1a2_rw_1200.jpeg?h=f2a00d830cd170951afefff203206fb5)
Tough As You: an attitude that provokes action
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/b4deacc8-a84f-4538-b4ef-544893eedfcf_rw_1920.jpg?h=9de788fd785feedc595e33e42f860395)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/06c2579d-ef3a-44c0-b292-521fcba4071f_rw_1920.jpg?h=39f0de1925c833c1de8a985868a12218)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/c36bc7b9-8f72-4d41-93ab-db716345f60d_rw_1920.png?h=fb74b1d1d0fea69f989975adf5156f32)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/fafa66da-13ff-4f21-824c-a6e969ed4493_rw_1920.jpg?h=23c6990ec9c3bb29b44e5e1f3b07997e)
![NYC](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/33a0bdb2-e8c3-4c92-bbd5-72c7b7e4b01a_rw_1200.jpeg?h=5e51f0dcbf9c4e437f1629161fb76795)
NYC
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/2d76c862-04c5-4ff4-a6f3-82a29c6b52ab_rw_1200.jpeg?h=23f88a2d7ac12a9d11a18027190d0bc5)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/15dc19ef-60af-4208-8a92-e69255732ef6_rw_1920.jpeg?h=d1d78b050eb93b22be4aa468bc808f5d)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/6b0ba2e5-44ce-4ee8-95e3-8742b3c2c6b4_rw_3840.jpeg?h=334db57be850a2c0c032ddcc4da1a009)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/47ceee07-e4ab-44d6-a5b7-3b49fcdeb47b_rw_3840.jpeg?h=bdea5e7ecd7fab736c5c7927bda01609)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/33424599-3015-433a-9231-3f17761b9aaa_rw_1920.jpeg?h=5271ffebf9278e48889213a8ac172764)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/f4c54398-e64c-4cc6-a22b-02cf5e970bb6_rw_3840.jpeg?h=ca4cffd563c62492084af1c166e74ac7)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/51724a0d-30e1-4a52-a640-80b331289a0b_rw_1920.jpeg?h=e26d3e76996325bfa0a2780a48bb6c64)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/f128df51-3f8f-4b0a-89e4-df80b6720cb0_rw_1920.jpeg?h=95747030b53e419fab040e216d828de9)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/e7863051-c3bd-4db7-b21f-19ce45b6a623_rw_3840.jpeg?h=3dae4da8ac7d444c8652355829c841a4)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/9d927dd1-0fb8-4070-ac9e-220af85f65db_rw_3840.jpeg?h=4b74360297ddf95347d4a9076a625780)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/90061b3d-c055-4856-8f75-82aa1b89a633_rw_3840.jpeg?h=de6ac0f3b6715ef8951468d2d00380fb)
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/05c42580-e66c-45b6-a2c8-784600db0599_rw_3840.jpeg?h=5b61ab5de6f30a337752af0c0a6091af)
From OOH to retail spaces all over the globe
Pickup:
Directed by Alex De Mora, DOP: Oliver Ford
Creatives: Ellie Lynch, Beth Kwaterski, Paul Rider, Sarah Butler