To launch season 2 of Modern Love with a young TikTok audience who think about love in vastly different terms to older folk, we didn't show a single clip from the show. Instead we helped 6 LGBTQ+ TikTok Creators tell their own modern love stories in their own unique, artistic ways and turned it into a fully-produced series, made exclusively for TikTok. 

The trailer.

The 6 episodes dropped on Prime Video UK's TikTok feed. 

https://www.tiktok.com/@primevideouk

The case study.

The main Amazon brand even picked it up, broadcasting it to their 23.2 Million global followers on LinkedIn. 

To keep the momentum going, we created additional pieces of helpful content, such as this letter writing lesson from award winning, queer writer Keith Jarrett. 

Check out all the films:

Some of the Pickup:
Evening Standard: What to watch on Netflix and Amazon
Good TikTok Creative
Deadline
Advanced TV News
Lead Creative: Elin Butler
CD: David Feldman
Director: Joseph Wilson
Producer: Gareth Butters
Project Lead: Noelene Phythian

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