To launch season 2 of Modern Love with a young TikTok audience, we gave 6 LGBTQ+ TikTok Creators the stage and let them tell their own modern love stories in a first-ever Amazon TikTok Original Series. 
Shortlisted: Campaign Awards - Best Social Strategy
Digiday Awards: Best use of social, Best use of video, Best video campaign
Webby's Finalist: Best Social Video
Lovies, Silver: Best Social Video Series

The trailer.

The 6 episodes dropped on Prime Video UK's TikTok feed. 

https://www.tiktok.com/@primevideouk

The case study.

To keep the momentum going, we created additional pieces of helpful content, such as this letter writing lesson from award winning, queer writer Keith Jarrett. 

The main Amazon brand even picked it up, broadcasting it to their 23.2 Million global followers on LinkedIn. 

Check out all the films:

Some of the Pickup:
Evening Standard: What to watch on Netflix and Amazon
Good TikTok Creative
Deadline
Advanced TV News
Lead Creative: Elin Butler
CD: David Feldman
Director: Joseph Wilson
Producer: Gareth Butters
Project Lead: Noelene Phythian

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