First direct needed to get 25 – 35 year olds to switch to a bank they’d never heard of. But because of lack of time and a bunch of excuses, they stick to what they know. We created a series of comedies that gave them the confidence to take that ‘first step’ and try something new. The campaign starred Diane Morgan who overcame her fear of birds, needles and mums to try falconry, acupuncture and a pram workout. All of which you can do for £100, which incidentally is the amount you get for switching.
After becoming a graduate of the totally legit School of Snapchat, I placed Diane in the centre of every frame, allowing us to create perfectly cropped, vertical videos for social