Ballantine’s needed to fight back against the ever-emerging whisky brands in Asia.
We turned Prestige into a status symbol; a projection of success.
We turned Prestige into a status symbol; a projection of success.
![](https://cdn.myportfolio.com/7d8d2744859c5cbb46f7bec3f48587b5/2e238fad-d856-4d3e-9978-df727910da4e_rw_1920.png?h=c2dd920b7bf32aed3b6d0f4ae975b7ef)
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In Korea, Taiwan, China and Vietnam, we targeted young, aspiring professionals who began to share bottles of Prestige on their feeds.
ACD: David Feldman
Directors: Mathy and Fran