Ballantine’s needed to fight back against the ever-emerging whisky brands in Asia. 
We turned Prestige into a status symbol; a projection of success. 

Like the tasting notes of the whisky, every shot and beat of the film is blended perfectly to create a hypnotic, rhythmic loop

In Korea, Taiwan, China and Vietnam, we targeted young, aspiring professionals who began to share bottles of Prestige on their feeds.  

ACD: David Feldman
Directors: Mathy and Fran
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