Ballantine’s needed to fight back against the ever-emerging whisky brands in Asia.
We turned Prestige into a status symbol; a projection of success.
We turned Prestige into a status symbol; a projection of success.






In Korea, Taiwan, China and Vietnam, we targeted young, aspiring professionals who began to share bottles of Prestige on their feeds.
ACD: David Feldman
Directors: Mathy and Fran